Women Representation - Tom Ford Advert

Tom Ford Advert
Female Representation

This is a example in which women are represented as sexual object. This links which the male gaze where women are turned into sex objects in media. Only showing certain body parts, her we are focused on her boobs and mouth. This is the focal point of the women shown on ad, We have clear colour connotations of red suggesting sex and romance. The bottle being positioned in a sexual way in between her boobs. it's suggesting that if you buy this then you will get the girl of your dreams.

This is a common representation of women in media, the woman are made to look alluring and appealing to attract the male audience to look at this avert and possibly buy the product on show.      

This Girl Can

This Girl Can

In this video women are not being represented because of how attractive they are but rather represents them as powerful, showing they do whatever they want. As this image is captioned 'deal with it'. Saying anyone who is against us just have to deal with it because they are going to do it whether people mind or not, they are going to keep on doing the sport and don't care what people have to say about it. The advert is telling us that women of all shapes and sizes have the right to do sport and feel good about themselves. With the image of the women readjusting her swimming trunks there is a cultural reference to a David Beckham advert in which he was very much sexualised and objectified, but in this case we are not objectifying the female, it's just showing a female doing the sport that she loves. The advert is telling women not to be ashamed of their bodies, they don't need a size 0 figure to be able to enjoy sport activities. Another cultural reference the fact that the video is shows us all different kinds of females in Britain relation to the racial diversity we have in the country. This is also sending the message that you can do whatever you want. It doesn't matter what size, race or class you are.
Most of the camera angles used are close ups of the females face showing their emotions; their dedication, passion and the pain they go through.

AGE

'Age throughout all forms of media has been portrayed differently depending on who the target audience is. A key example of representation of older communities from a balanced standpoint could be the advertising, in this case the trailer for the recent Michael Caine thriller, Harry Brown. At first the trailer appears to conform to the typical archetypal viewpoint of older characters in film especially that of the action genre. Caine is portrayed at
first as frail and lonely as is made clear by dialogue between his character (Harry Brown) and police officers with lines such as 'I am a widower’ as well as a conversation with a friend of his highlighting older communities' vulnerability: I’m scared Harry. I'm scared all of the time'. As the trailer progressed, more common ideologies and stereotypes began to take
shape, especially evident as the hordes of youth gangs began taking the spotlight as the main antagonists of the film. The connotations of these scenes predominantly featuring Caine observing the youths and their behavior ultimately are constructed so that we see Caine's
character as the older victim to rising crime from the young people portrayed extensively throughout the advertising as thugs and truants. This is backed up by the young people in the advertisements garbed in casual mise en scene such as hoodies and other baggy clothing in order to appear more intimidating to the older characters dressed in more formal attire.'

Example answer^ 

In this clip we see a older, more experienced vigilantly trying to teach a young very unexperienced. He is told to catch a arrow in which he reacts with a cocky response saying how easy it is. As the scene goes on he does indeed catch the arrow but is then shot by two behind him, the point made by the older guy is that he runs in blind and he is naive to his surroundings. Saying before he approaches a situation must map out the area for dangers otherwise he will put himself in danger. The fits in with the stereotype of young people as they are seen as naive and the older people are wiser and this is definitely the case in this clip.

Platforms

Platforms Today I will be explaining the process of connecting and configuring a wide range of consoles/devices. This will be done in a comprehensive and detailed account, each console/device will be explained with each report being primarily focussed on a single console/device. This will include various images helping me explain each factor I am talking about and will support me. The pictures will also help me as they'll give you (the reader) a visual aid so it gives them a good idea of what I am talking about. The set-ups will be completed in a professional standard, with the use of cable ties/ Velcro straps I will conduct cable management to the best of my ability, this makes the setup a neater more professional look and also helps heat escape the console as there will be no cable blocking the ventilation. This can be a health and safety issue as if your wires are super cluttered then there is risk of a fire, so really you shouldn't even think twice about not setting your consoles up in a professional manner. With a professionally set up console, you will have a lot less mess, allowing you to pride yourself in a tidy and good looking setup and you eliminate all risk of a fire. XBOX 360 When setting up a Xbox if you want a professionl looking set up then start with the basics and begin this process by starting again and unplugging all cables which go into either the console or the television, and once the cables are removed you may want to consider to clean them with a duster or something with the same effect as if they have been involved in the messy setup then they may have gathered a lot of dust which may also help contribute to the trapping of heat and you may still have a tiny risk of a fire. With this you also need to make sure that the console is positioned in a good place so that it's cables can reach both a plug socket and a television. You can then precede to line up the cables from the console to the television making sure there are as neat as possible and are not in any way knotted or tided up. you can then start plugging in the cable; the cables that you will be connecting up is the HDMI cable which goes from the console and then into the back of the television (The HDMI is what gives us the picture and sound) and also you will need to ensure that both power supplys are plugged in, these go from the back of both the television and the console and then go into a normal plug socket, ensuring you are doing this as neat as possible, furthermore you can then link similar cables together using a cable tie, for example tie together all the television related cables. This will rid alot of the wire clutter as similar wires will be together so if you have to search for a wire it will be easier to find as they are linked, furthermore you can also name wires if you want to ensure you know what cable is the one you want. As you can see on the pictures i started with a absolute mess and i turned into a nice tidy set up, also as you can see i have wrapped larger cables together this is so that the longer cables don't get knotted and from the front you have a nice clean, tidy view with no clutter surrounding the console, television or kinect.

Research - 580 Words

Research
In regards to my textual analysis, in has helped me quite significantly as for a start without this analysis i would still be fairly naive to the many factors of the products and for a starts i wouldn't have a very good idea on things like how the themes of the products follow guidelines which they have to somewhat meet as if they dont then their chosen target market would be as inclined to buy the companies product, this is why for example magazine companies focus quite a lot on the actual front cover as this is the first part of the magazine you will see and though they say not to judge a book by its cover more often then not you will judge, if you don't like the front cover then you wont be very likely to buy the magazine, the front cover gives a impression of how good the magazine is going to be and whats it going to be about. So now after doing the analysis i know what good companies do in order to appeal to the maximum amount of people,  i know what things i need to include on my piece of pre-production and the work i have analysis has gave me a idea of what sort of work i should be looking for.

By analysing different kinds of work i now know what sort of things that will interest the different kinds of target markets, so with this i have a very good idea of how my pre-production can and will appeal to my target market and i have a good idea of the themes/ colours i need to include, I understand the things they use to interest a reader and i now know how i can apply professional techniques to my work, so it also is appealing to a large audience. I know what my work has to be/look like so it meets a professional standard, which ultimately is the main goal of mine (Professional looking work) as this is what is going to impact my grade quite a lot.

The other thing i used to get ideas of how to achieve good looking work is surveys in which i created one and sent it of to numerous people (mainly classmates), by analysis the survey results i got a understanding of what some people would like to see in my work and generally got a understanding of what they like to see in professionals work and what interests them to buy certain products.
With all the information i gathered about various different types of media and which sort of types i, myself should do for my pre-production. I chose to do a CD cover as i felt all the information i gathered sort of pointed me in this direction as i felt like i could do this type better then the other kinds and overall i felt this type would provide both the best grade and also i would enjoy working on it which i believe impacts the final result a lot. The survey helped me choose this and also helped in regards to me picking my target audience and which kind of CD cover will work best. With the survey it helped me understand ages of the people that listen to this kind of music and how i should use this/include this information into the theme of my work in order to make my target audience actually like my end result.

target audience = Young students, female, colour conations(pink) 
Pink is a non-threatening colour seeking appreciation, respect and admiration. It doesn't like to be taken for granted and just loves to hear the words 'thank you'.
False sense of security, 
Pink is quite a girly colour. 

Questionnaire

Media Choice - I have chosen to do a CD cover, this CD cover will follow a theme which is to do with my chosen genre, this is indie rock. I need to attract audiences into buying my music, as each genre of music attracts a different kind of audience, therefore my album cover will be used to entice my chosen target audience according to my genre. This means that there are particular characteristics, conventions and features of a Indie rock album cover that i will have to use in my cover. Generally indie rock is listen to my people aged 16-30 meaning i will possibly include things that appeal to them  


TA- Both males and females, people that like music, Age group i would say is ages 16-30
6/8 of people who answered were female
The max amount people were willing to spend was roughly £4-5
Everyone who answered the questionnaire was a student and were aged between 13 and 17

Representation Task - TV Show - Gender

Jack Ratcliffe

Representation Task - TV Show - Gender 

The Big Bang Theory is America's highest rated comedy. It is regularly E4's most watched show on our side of the Atlantic and can definitely be said to divide opinion. Is it funny or just plain stupid? Does it laugh at nerd culture or with it? And is it sexist or not?

The programme bases itself entirely on stereotypes in a huge number of ways and given its subject matter, a lot of these are drawn from those typically found in the sci-fi/fantasy genre; a world in which historically the men are the heroes and the woman are skimpily-clothed and more than slightly helpless. 

"The women of the show are constantly sexualised, a major issue in sci-fi and fantasy which has been highlighted by groups like The Hawkeye Initiative. Particularly in the earlier seasons, Penny seems to be portrayed as the archetypal "helpless blonde bimbo" needing to be saved from her pedestrian life by our oh-so-intelligent lead characters. For quite a while she has virtually no character besides being hot and not very academic when compared to the hoards of scientists that populate the show. After six seasons she still doesn't even have a last name! Penny is the clearest example of the programme objectifying women, though in no way is the practise limited to her. All four of the main characters (though particularly Howard) have very cavalier attitudes towards dating, with it made clear that sex is often the main goals of these adventures." Quote from: http://www.thefword.org.uk/blog/2013/04/big_bang_theory