Charlie XCX - Break the Rules
The clothing the girls are wearing is quite revealing and is defiantly not standard school uniform, this to signify the differences between characters in the school (These are the fun kind of people). it is a modified uniform to make the girls look 'sexy' and rebellious. The dominant person is 'Charli XCX' as this is her song, the first scene being with a diegetic sound of the school bell (The school bell represents the end of the school day meaning the girls can now go and have fun) and then shows a crowd of people but within this crowd is Charli (She is being focused on) and we know its her as stands out from the rest of the crowd, this shot is in slow-motion, as she is strutting it expressise confidence and the camera eventually zooms in on her the shots go from a long shot to a mid shot to a mid-close up this shot is done by using a handheld camera this is used to create the effect that you are actually in the corridor and obviously you are quite shocked by how they are acting so you are staring at them. She and her friends are last to walk out into the corridor showing they have most likely been kept behind from her last lesson for meaning naughty or for breaking the rules (title reference).
the setting is predominantly the school this creates both a sense of place and a mood and it may also reflect a character’s emotional state of mind.
There is a pan shot which goes from the front on her body round to the back so that her bum is revealed, this is to attract a wider audience of both males and females. Women are sexualized now more than ever. While sex appeal was once considered a bonus for a woman, it is now practically a requirement and this is shown in this music video. She is 'breaking the rules' as the song suggests. The rest of the girls as less attractive as she is, this is to emphasise her, so she is the focus and so she seems more attractive then what she actually is.
The lighting is high key - meaning it features bright colours, for example on one of the scenes the floodlights are on even though it is the middle of the day. The producers want Charli to stand out... a lot.
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