AGE

'Age throughout all forms of media has been portrayed differently depending on who the target audience is. A key example of representation of older communities from a balanced standpoint could be the advertising, in this case the trailer for the recent Michael Caine thriller, Harry Brown. At first the trailer appears to conform to the typical archetypal viewpoint of older characters in film especially that of the action genre. Caine is portrayed at
first as frail and lonely as is made clear by dialogue between his character (Harry Brown) and police officers with lines such as 'I am a widower’ as well as a conversation with a friend of his highlighting older communities' vulnerability: I’m scared Harry. I'm scared all of the time'. As the trailer progressed, more common ideologies and stereotypes began to take
shape, especially evident as the hordes of youth gangs began taking the spotlight as the main antagonists of the film. The connotations of these scenes predominantly featuring Caine observing the youths and their behavior ultimately are constructed so that we see Caine's
character as the older victim to rising crime from the young people portrayed extensively throughout the advertising as thugs and truants. This is backed up by the young people in the advertisements garbed in casual mise en scene such as hoodies and other baggy clothing in order to appear more intimidating to the older characters dressed in more formal attire.'

Example answer^ 

In this clip we see a older, more experienced vigilantly trying to teach a young very unexperienced. He is told to catch a arrow in which he reacts with a cocky response saying how easy it is. As the scene goes on he does indeed catch the arrow but is then shot by two behind him, the point made by the older guy is that he runs in blind and he is naive to his surroundings. Saying before he approaches a situation must map out the area for dangers otherwise he will put himself in danger. The fits in with the stereotype of young people as they are seen as naive and the older people are wiser and this is definitely the case in this clip.

Platforms

Platforms Today I will be explaining the process of connecting and configuring a wide range of consoles/devices. This will be done in a comprehensive and detailed account, each console/device will be explained with each report being primarily focussed on a single console/device. This will include various images helping me explain each factor I am talking about and will support me. The pictures will also help me as they'll give you (the reader) a visual aid so it gives them a good idea of what I am talking about. The set-ups will be completed in a professional standard, with the use of cable ties/ Velcro straps I will conduct cable management to the best of my ability, this makes the setup a neater more professional look and also helps heat escape the console as there will be no cable blocking the ventilation. This can be a health and safety issue as if your wires are super cluttered then there is risk of a fire, so really you shouldn't even think twice about not setting your consoles up in a professional manner. With a professionally set up console, you will have a lot less mess, allowing you to pride yourself in a tidy and good looking setup and you eliminate all risk of a fire. XBOX 360 When setting up a Xbox if you want a professionl looking set up then start with the basics and begin this process by starting again and unplugging all cables which go into either the console or the television, and once the cables are removed you may want to consider to clean them with a duster or something with the same effect as if they have been involved in the messy setup then they may have gathered a lot of dust which may also help contribute to the trapping of heat and you may still have a tiny risk of a fire. With this you also need to make sure that the console is positioned in a good place so that it's cables can reach both a plug socket and a television. You can then precede to line up the cables from the console to the television making sure there are as neat as possible and are not in any way knotted or tided up. you can then start plugging in the cable; the cables that you will be connecting up is the HDMI cable which goes from the console and then into the back of the television (The HDMI is what gives us the picture and sound) and also you will need to ensure that both power supplys are plugged in, these go from the back of both the television and the console and then go into a normal plug socket, ensuring you are doing this as neat as possible, furthermore you can then link similar cables together using a cable tie, for example tie together all the television related cables. This will rid alot of the wire clutter as similar wires will be together so if you have to search for a wire it will be easier to find as they are linked, furthermore you can also name wires if you want to ensure you know what cable is the one you want. As you can see on the pictures i started with a absolute mess and i turned into a nice tidy set up, also as you can see i have wrapped larger cables together this is so that the longer cables don't get knotted and from the front you have a nice clean, tidy view with no clutter surrounding the console, television or kinect.

Research - 580 Words

Research
In regards to my textual analysis, in has helped me quite significantly as for a start without this analysis i would still be fairly naive to the many factors of the products and for a starts i wouldn't have a very good idea on things like how the themes of the products follow guidelines which they have to somewhat meet as if they dont then their chosen target market would be as inclined to buy the companies product, this is why for example magazine companies focus quite a lot on the actual front cover as this is the first part of the magazine you will see and though they say not to judge a book by its cover more often then not you will judge, if you don't like the front cover then you wont be very likely to buy the magazine, the front cover gives a impression of how good the magazine is going to be and whats it going to be about. So now after doing the analysis i know what good companies do in order to appeal to the maximum amount of people,  i know what things i need to include on my piece of pre-production and the work i have analysis has gave me a idea of what sort of work i should be looking for.

By analysing different kinds of work i now know what sort of things that will interest the different kinds of target markets, so with this i have a very good idea of how my pre-production can and will appeal to my target market and i have a good idea of the themes/ colours i need to include, I understand the things they use to interest a reader and i now know how i can apply professional techniques to my work, so it also is appealing to a large audience. I know what my work has to be/look like so it meets a professional standard, which ultimately is the main goal of mine (Professional looking work) as this is what is going to impact my grade quite a lot.

The other thing i used to get ideas of how to achieve good looking work is surveys in which i created one and sent it of to numerous people (mainly classmates), by analysis the survey results i got a understanding of what some people would like to see in my work and generally got a understanding of what they like to see in professionals work and what interests them to buy certain products.
With all the information i gathered about various different types of media and which sort of types i, myself should do for my pre-production. I chose to do a CD cover as i felt all the information i gathered sort of pointed me in this direction as i felt like i could do this type better then the other kinds and overall i felt this type would provide both the best grade and also i would enjoy working on it which i believe impacts the final result a lot. The survey helped me choose this and also helped in regards to me picking my target audience and which kind of CD cover will work best. With the survey it helped me understand ages of the people that listen to this kind of music and how i should use this/include this information into the theme of my work in order to make my target audience actually like my end result.

target audience = Young students, female, colour conations(pink) 
Pink is a non-threatening colour seeking appreciation, respect and admiration. It doesn't like to be taken for granted and just loves to hear the words 'thank you'.
False sense of security, 
Pink is quite a girly colour. 

Questionnaire

Media Choice - I have chosen to do a CD cover, this CD cover will follow a theme which is to do with my chosen genre, this is indie rock. I need to attract audiences into buying my music, as each genre of music attracts a different kind of audience, therefore my album cover will be used to entice my chosen target audience according to my genre. This means that there are particular characteristics, conventions and features of a Indie rock album cover that i will have to use in my cover. Generally indie rock is listen to my people aged 16-30 meaning i will possibly include things that appeal to them  


TA- Both males and females, people that like music, Age group i would say is ages 16-30
6/8 of people who answered were female
The max amount people were willing to spend was roughly £4-5
Everyone who answered the questionnaire was a student and were aged between 13 and 17

Representation Task - TV Show - Gender

Jack Ratcliffe

Representation Task - TV Show - Gender 

The Big Bang Theory is America's highest rated comedy. It is regularly E4's most watched show on our side of the Atlantic and can definitely be said to divide opinion. Is it funny or just plain stupid? Does it laugh at nerd culture or with it? And is it sexist or not?

The programme bases itself entirely on stereotypes in a huge number of ways and given its subject matter, a lot of these are drawn from those typically found in the sci-fi/fantasy genre; a world in which historically the men are the heroes and the woman are skimpily-clothed and more than slightly helpless. 

"The women of the show are constantly sexualised, a major issue in sci-fi and fantasy which has been highlighted by groups like The Hawkeye Initiative. Particularly in the earlier seasons, Penny seems to be portrayed as the archetypal "helpless blonde bimbo" needing to be saved from her pedestrian life by our oh-so-intelligent lead characters. For quite a while she has virtually no character besides being hot and not very academic when compared to the hoards of scientists that populate the show. After six seasons she still doesn't even have a last name! Penny is the clearest example of the programme objectifying women, though in no way is the practise limited to her. All four of the main characters (though particularly Howard) have very cavalier attitudes towards dating, with it made clear that sex is often the main goals of these adventures." Quote from: http://www.thefword.org.uk/blog/2013/04/big_bang_theory 

Representation Task - Newspaper - Class

Jack Ratcliffe

Representation Task - Newspaper - Class 

How is class represented in newspapers 

I have found an article on the Daily Mail website, this article is titled  Royal Family helps UK tourism
this article is basically all about how great the royal family are. The article also includes figures on how much money via tourism the royal family brings in. All the things said in this article are good, positive remarks about the family and what they do for this country, i think this may be influenced by the fact the royal family is a representation of the country. Most people would say that they like the Royal family this means that the article will be popular with majority of the public. due to this if any form of media had a negative representation then the majority of the British public would dislike this and the newspaper would receive hate.

The Daily Mail is run by conservatives meaning they are linked with the royal family and want to be on the family's good side. 

http://www.dailymail.co.uk/news/article-182619/Royal-Family-helps-UK-tourism.html

Magazine Front Cover Task

Magazine Front Cover Task 

The red ‘Q’ sign highlights that this is the front cover of a highly popular music magazine which is distributed across the UK monthly. On this cover the main image is a image of the Arctic Monkeys who are a well known indie rock band from the UK, with the magazine being published in UK and this band being from the UK many people in the UK may look up to this band and be inspired by their work and how they have gotten so big, they are a global success. This helps the magazine get more readers as people in the UK more often then not, really like the Arctic Monkeys and the music they produce. The magazine also features articles about different bands which themselves have different genres the helps the magazine gain readers as some people may not necessary be interested in the Arctic Monkeys but may be interested in the other artists that feature on this issue of 'Q' such as Arcade Fire , Green Day, Nirvana,  Haim and Rizzle Kicks. This is so that the magazine can attract more readers. The big bright red logo of 'Q' magazine is a indicator of what magazine it is this can be used so that regular readers of 'Q' can locate this magazine easily on a shelve filled with other magazines. Also with this issue being a 17 page collectors special with rare photos will encourage collectors and other readers to buy the magazine. The date which is located in the bottom right hand corner allows people to keep up to date with the magazines but allows collectors to keep all magazines in order.

The target audience for 'Q' magazine is typically people who have a strong interest in music and are aged around 20-45, of both genders. With the magazine being aimed at a generally older audience in comparison to other magazines for example 'Sugar'. The fact that the target audience us slightly older means that the magazine can be a bit more expensive than if it was aimed at just young people as the majority of older people have paid jobs or have money to spare. Also with this audience it allows the magazine to be able to contain more information and can overall write what it wants. The magazine has a very large audience as it is a popular magazine and is suited to all music lovers. 

Peaky B

Peaky Blinders



Peaky Blinders is a crime-drama TV program which is set in Birmingham 1919 and is aired on BBC Two. BBC Two focuses on programmes about arts. culture and drama. This is so that the BBC break out into a audience which is not covered by other BBC television channels.


A negotiated audience enjoy the text but feel it lacks something due to lack of budget that this show has. The reader partly shares the text's code and broadly accepts the preferred reading, but sometimes resists and modifies it in a way which reflects their own position, experiences and interests.


A oppositional response to the text was that it was all style no substance. Again some people blamed this on lack of budget. Also with Peaky Blinders only having 6 episodes a season people feel that character development was rushed and the plots are underdeveloped.
Direct oppositional relation to the dominant code, understands the preferred reading but does not share the text's code and rejects the reading.
A preferred reading on the show is that the people really enjoy the show and like the message that the director is trying to get across. They like the setting, cast and story and overall have no complaints about the show at all

Analysis of Charlie XCX's Song 'Break the Rules'

      

Charlie XCX - Break the Rules

The clothing the girls are wearing is quite revealing and is defiantly not standard school uniform, this to signify the differences between characters in the school (These are the fun kind of people). it is a modified uniform to make the girls look 'sexy' and rebellious. The dominant person is 'Charli XCX' as this is her song, the first scene being with a diegetic sound of the school bell (The school bell represents the end of the school day meaning the girls can now go and have fun) and then shows a crowd of people but within this crowd is Charli (She is being focused on) and we know its her as stands out from the rest of the crowd, this shot is in slow-motion, as she is strutting it expressise confidence  and the camera eventually zooms in on her the shots go from a long shot to a mid shot to a mid-close up this shot is done by using a handheld camera this is used to create the effect that you are actually in the corridor and obviously you are quite shocked by how they are acting so you are staring at them. She and her friends are last to walk out into the corridor showing they have most likely been kept behind from her last lesson for meaning naughty or for breaking the rules (title reference).

the setting is predominantly the school this creates both a sense of place and a mood and it may also reflect a character’s emotional state of mind.
There is a pan shot which goes from the front on her body round to the back so that her bum is revealed, this is to attract a wider audience of both males and females. Women are sexualized now more than ever. While sex appeal was once considered a bonus for a woman, it is now practically a requirement and this is shown in this music video. She is 'breaking the rules' as the song suggests.  The rest of the girls as less attractive as she is, this is to emphasise her, so she is the focus and so she seems more attractive then what she actually is.
The lighting is high key - meaning it features bright colours, for example on one of the scenes the floodlights are on even though it is the middle of the day. The producers want Charli to stand out... a lot.

ITS TIME TO FACE THE MUSIC (X-Factor Analysis)

                                               Scarlett Quinn sings Ain't No Other Man (The X Factor UK 2014)

This X-Factor contestant shows us how the show is constructed so that the show can be the most entertaining. The female shown is very young, beautiful and can actually sing unlike most the auditions that they show. This is shown so that the show has more of a audience for example this attractive girl would attract males to be more inclined to watch. Women are sexualized now more than ever. While sex appeal was once considered a bonus for a woman, it is now practically a requirement if they want to make anything of themselves. In the room auditions which we were shown she originally was part of a duet  with her husband which was quite strange as he was a older gentleman and she is a young attractive female. She is quite popular among viewers as men would watch the show to she her and girls want to be her to impress the boys.
She recently left X-Factor as she was fighting for a place in the judges house's, but unfortunately for her she forgot the words.  

John and Edward (Jedward) are also good examples of how the show is constructed to show the audience the people the are going to entertain. Jedward are two young boys aged 17 from Dublin. Straight away you can see they are very talkative and confident, they are essentially really good crowd pleasers. They engaged a lot with the live audience and they very not threatened by Simon and his comments. People like it when people act cocky and confident in front of Simon as most contestants are scared of Simon and really try hard to impress him. They are chosen not because of their singing talent but because they are a entertaining pair. The way they act is liked by some people, but Jedward also have their critics as some people found them annoying because of how out going they were. But overall these two boys were very entertaining and because of this they gained a fan base which help them get to the final stages of the show